"Better Writing: Better Business is one of those must-have tools for your business communication kit. The written word sends a powerful message to your target audience, and your ability to write an effective and grammatically correct communication is vital. It's a simple yet powerful tool to use and the immediacy of the feedback encourages users to not only complete the programme but to master the art of correct communication. I recommend Better Writing: Better Business for any business reliant on written communication for securing accounts and confirming job requirements."
LesleyAnn Thomas
Director,
Human Resources,
People In Mind
"Working with adult learners in the workplace equals adjusting to many different histories and experiences of education. Often written skills are a combination of what is remembered from former education, and what has been picked up through an employment pathway. The
Better Writing: Better Business
programme
is a brilliant tool to introduce key concepts of effective written communication,
as well as reinforce and refresh adult learners with their existing skills."
Ange Brooking
Business and Training Consultant,
Beattie Rickman Training
"As many in business know, there is nothing worse than receiving a letter full of spelling and grammatical errors. Most of us think we know what we are doing when it comes to written communication, however we are shocked when we find we are indeed wrong. Better Writing: Better Business highlights the fact that we all should make room for improvements, especially in professional business communication. With many of our bad habits and ingrained ideas regarding business writing being challenged with this programme we can indeed move towards better communication practices within our companies and ventures. Better Writing: Better Business is a gem of a product worthy of any Chief Executive, Company President or self-starter."
Amanda Scott
Executive Officer
Cambridge Chamber of Commerce
"When I was at school, learning punctuation seemed
so complicated! Consequently when I reluctantly opened the Better Writing
CD, I imagined the lessons were going to be really long, really complex
and really time consuming. I was also finding it hard to imagine how the
lessons were going to be relevant in my business world that extensively uses
bullet-point presentations, emails and text messaging. Nonetheless, I opened
the CD and started the Better Writing Programme. What a surprise! Key
lessons were stated in clear, simple and succinct single sentences. Thanks
to the
programme
format, the lessons are in fact extremely easy to learn, apply
and remember. Although the programme can be worked through from beginning
to end, I particularly like using the
writing skills programme
as a reference point, quickly completing
a particular lesson when I need to refresh my memory. The improvement to
all my written communications, including presentations and emails, has been
marked. Now I have experienced Better Writing: Better Business, I firmly
believe it should be a key reference kept on the desktop of every business
person."
Karen Nelson
Profit Potential Ltd
"I only wish everyone who has ever sent an email would read
(and absorb) the 26 tips that you include on the Better Writing: Better Business
programme. In fact, they should be pasted onto office walls around the country.
Overall, I believe Better Writing: Better Business is a helpful tool for
people at any level of grammar comprehension. The skill-and-drill tests would benefit beginners
and would also serve as a welcome refresher to those who already think they
know it all."
Warwick Rasmussen
Editor,
Piako Post
"We work in a profession which - like most others - requires clarity and accuracy in all its communication, and where errors can have significant and sometimes costly consequences. Better Writing: Better Business provides an effective, simple and enjoyable learning and checking device in the course of one's work, and equally for those requiring either a lot or a little assistance in their written communication."
Antanas Procuta,
FNZIA, BArch, BBSc
Antanas Procuta Architects Ltd
"The documents I type are seen by clients and prospective
clients, so it's important that I get them right! In this regard, the Better
Writing
programme
has assisted me with ensuring the grammar in my documents is correct. To portray
a professional image, you must produce professional, grammatically correct
documents. The Better Writing
programme
is simple to use and I love being able to
navigate to a particular lesson when I need clarity on grammar, especially
when I'm in the middle of a document."
Heather Perry
Executive Assistant,
Deloitte Chartered Accountants
"Business is all about communications. In many cases, we don't have the opportunity to have a conversation with people and therefore we have to get the right message across in written form. It is fantastic having various channels for communicating - the world wide web, emails, letters, reports, proposals, cards, print media, billboards etc. The Better Writing: Better Business programme helps those of us who have got slack with our grammar, as well as providing a user-friendly framework for people to learn basic writing skills."
Brenda Sayers
Director,
thePEOPLEbusiness Ltd
"It was fun and a fantastic reminder of those grammar rules often forgotten!"
Amanda Bos
Advertising Solutions Consultant,
Tearaway Press
"Wow! Better Writing: Better Business - a much needed education tool. It is amazing just how much we forget. Written communication is a vital part of our job roles. It's frightening to think about how many times correspondence might have been sent out incorrect. People regularly give feedback on service and presentation standards, but it is not common to receive feedback on our written language. It makes you wonder if the recipients of poorly-written letters often have a negative perception of the writer, rather than taking from the text of the letter what the writer had intended."
Helen Woodd
Bank Manager
"More people use computers today for their day-to-day emails, business correspondence and communication. Not all these people use grammar well and we cannot always rely on computer spell checkers. Better Writing: Better Business is a simple programme that could be an invaluable asset to any business or to people who may need some additional aids to improve their writing skills."
Dianne Yates
MP for Hamilton East
Recommend Better Writing: Better Business™ to a colleague
Better Writing: Better Business™ in
association with the Better Writing Series of Programmes
© 2004 - 2006 Basic Writing Skills Ltd
Basic Writing Skills ( UK ) Ltd
Lutterworth, Leicestershire
LE 174HD, United Kingdom
Phone: 0870 - 850 0476
Email: info@basicwritingskills.co.uk
