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Supported by the Leicestershire Chamber of Commerce

Better English For A Better Future


 Are you concerned about the standard of your writing skills? 

We know from research that poor English language and English grammar skills have a negative effect on job applications, visa applications, university applications and promotion prospects.

Do you want to improve your understanding of English Grammar?

Our unique online educational programme has been specially designed to assist students, job seekers, employers and employees to master literacy skills and gain a professional competitive advantage.

English is the only accepted language of business worldwide.

As competition for all sectors of business becomes global, individuals and companies whose first language is not English are investing in the literacy skills of their staff.  These international businesses are looking to compete with UK businesses and know that a grammatically correct email or sales letter creates confidence, and will make the difference for a new lead or sale.

The Better English: Better Future programme is:

                                                                         - Simple to use 
                                                                         - Proven to work
                                                                         - No downloads, just work online
                                                                         - Self-pace
                                                                         - Lesson, learn and practice
                                                                         - In stages, which you can visit as many time as you like

Start improving your English grammar skills online today.
Purchase the programme now and gain immediate access.

"I found this programme to be a real help to me in understanding English grammar - and the great thing as well is people at work now start asking me for English advice.. thank you"

 Why not test your basic writing skills by taking our 25-question test?

Your results will be displayed as soon as you have completed the test.

If scores are less than 23 out of 25, our programme will benefit you and your organisation at a possible cost of less than a couple of pounds a year per employee. Better English: A Better Future could be your best investment this year.








Business Communication Skills

Email marketing provides businesses with a great way of connecting with current and potential clients by delivering sales messages directly to a captive audience. Emails are speedy, informative and, when used effectively, ensure that powerful brand messages are conveyed to existing and potential clients. Like all forms of business contact, email marketing is representative of a company’s image, so avoiding embarrassment and potentially damaging mistakes is important.

Figures show that almost 15 million adults in the UK have below average literacy levels, and that 14.6 million adults admitted their inadequate literacy skills cost their company money. Substandard literacy levels cause business losses of up to £2 billion a year in the UK. With email marketing becoming an increasingly popular method of communication, adult illiteracy on this scale needs to be addressed.

Common problems - throughout all written documents, not just emails - are poor spelling, sentence structure, and punctuation. These give a negative impression of a company. They tell the recipient that the sender, and the company they represent, are careless or uneducated. These are not messages anyone wants to give customers. Lack of attention to clear communication has much wider implications: customers wonder what else you don’t care about in business. Why should they trust a company that cannot get its basic messages correct?

The Better English: A Better Future online programme quickly teaches the user the basics of English grammar and punctuation. English is the only accepted language of business worldwide, and so it is critical that employees understand the structure and learn the simple basic rules of correct written communication. Our software has been specially designed to be easy to use to improve these skills. As well as 26 comprehensive yet simple lessons, there are a number of review tests to check learning. The course has been proven to teach the basics of English enabling the user to be proficient in their use of the English language.

To check your grasp of English grammar and punctuation, why not test your writing skills with our online literacy test now? Why not use this as a simple way to check the writing skills of your staff? Ask them to complete our ‘Test your writing skills’ test on this link. We know you will be surprised at the results.

Some mistakes made when sending an email can be avoided if the document is proofread before it is sent – that is, if the sender knows what to look for. (But don’t rely on grammar checkers or spell check programmes as these do not always identify the right correction and quite often can make matters a lot worse.) With an estimated 5.2 million UK adults at or below the literacy standard level expected of an eleven year old, too many people don’t know what to look for: they don't know what they don't know. Our 10 minute online literacy test will diagnose exactly where some major gaps are. 

To raise literacy levels, Better English: A Better Future™ has designed a new interactive solution. This teaches basic literacy skills and improves business e-shots, letters and emails, thereby increasing production, profits, staff motivation and general life skills. This unique programme is in web-based format and therefore the agenda is self-paced; there is no need for users to leave their place of work so business disruption is absolutely minimal. And because it is online, it can also be used in daily work as a ready reference tool. As well as teaching English grammar and punctuation, the software can also be used to set targets for users to reach. The administrator of the online programme can set a number of lessons to be achieved and can easily check how the writing skills of the user are improving by looking at their record.

If email marketing is suitably co-ordinated, it can have a huge impact on any business. Companies that follow the simple guidelines, and have employees with the necessary skill levels, can expect to see a rise in website traffic and an increase in new business. A small outlay in time and money to teach and improve the writing and literacy skills of a company’s workforce would be money well spent.



Internet Marketing Company - Jenkinson & Associates Ltd.

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64 Macaulay Road Lutterworth Leicestershire LE17 4XB. Tel: 07899 860909
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